Back links – the basics
Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines make their living from delivering relevant and useful results to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. Your task is to work to achieve similar goals for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So what should you do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links determine the fate of a web page and are a key consideration.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Some back links have more value than others.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The more authority a web page has the more authority is passed on to you.
