How to Promote Your Website with Article Marketing
Everyone interested in organic search engine optimization knows that Article Marketing is a great (and free) way to build exposure and get traffic to your site. But that’s not the only thing you can do to bring bucket-loads of traffic to your site. Another often-overlooked source of highly targeted visitors and potential buyers is this…
Writing “guest articles” on a related blog in your industry. It’s as simple as contacting the owner with a basic proposal. You agree to write one (or more) blog posts for them in exchange for the typical by-line at the bottom – and they get to take the day off from writing in their blog. It’s a win-win situation for both parties – and it’s free!
To get the most benefit out of being a guest author, you’ll want to be prepared beforehand. Here’s what you do:
- Brainstorm possible articles you could write for the blog you’re interested in.It’s a good idea to have several writing topics already outlined before you get in touch with the blog owner.
Who knows, perhaps one or two postings will lead to a spot as a regular contributor?
- Craft your resource box carefully. This is the 3-5 line bio that appears at the end of your post. You want to drum up interest in your products with your bio, as well as showcase your expertise in the field. Not to mention sprinkling a few keyword phrases in for good measure.
So for example, let’s say Jane is a guest author for a blog about dog grooming, and she wants to promote her own dog grooming business in the bio box. Rather than writing something like:
Jane Doe works as a professional dog groomer at 123 Dog Groomers. Visit her site at www.123DogGroomers.com for more dog grooming tips.
As you can see, there’s no real incentive there to click. Instead, consider writing a more interest-generating resource box, such as:
Dog grooming professional Jane Doe runs www.123DogGroomers.com selling top-quality dog grooming supplies and products to pamper your pet and keep them looking great! Visit our website for 10% off your order!
As you can see, a few generous helpings of targeted keyphrases along with a coupon code will help Jane create a lot of interest (and orders) for her site!
- Have some samples ready. If the blog owner is interested in your site, chances are, they’ll ask you to provide some samples of your writing.
Even if you’ve never guest authored a blog before, have some sample articles ready to show them your experience and writing skills. It will go a long way in proving your credibility, showcasing your writing skills and maximizing your ability to communicate to an audience.
In the end, even if the blog owner says “no thanks”, there are literally millions of blogs for you to consider. To find them, simply search Google for “yourkeyword blog” – and replace “yourkeyword” with your type of industry, such as “dog grooming blog”.
Here’s to your success as a newly published guest author!
P.S. If you enjoyed reading this article, you can find even more web design tips at http://www.iElectrify.com
iElectrify specializes in creating professional, affordable and creative websites that get results. With a strong background in internet marketing and niche marketing, iElectrify.com works with small to medium-sized businesses to help them easily create and manage their own websites.
